A wave of anti-greenwashing litigation is targeting airlines for making false claims about sustainability and net-zero contributions. As aviation is responsible for about 5% of human-induced global warming, environmental activists are challenging airlines’ misleading advertising campaigns. These lawsuits focus on greenwashing practices like carbon offsetting and "sustainable" aviation fuel, which experts argue are ineffective in mitigating climate impact. Notable cases include KLM’s "Fly Responsibly" campaign and Delta Airlines' carbon-neutral claims. While such litigation may not immediately alter industry growth, it raises awareness and could lead to financial penalties and changes in corporate practices.

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https://theconversation.com/airlines-are-being-hit-by-anti-greenwashing-litigation-heres-what-makes-them-perfect-targets-214501