The article discusses the issue of greenwashing in aviation, where airlines falsely market their services as sustainable by promoting carbon offsetting and eco-friendly flying. It criticizes these claims, highlighting that the aviation sector is still **99.9% dependent on fossil fuels** and that sustainable fuels are far from being widely available or zero-emission. The event, co-hosted by an NGO called ClientEarth, brought together experts who argued that carbon offsetting can mislead consumers into thinking flying has no environmental impact, thus discouraging real change in behavior. They emphasized that cutting aviation growth and demand, particularly for business travel, is the best way to reduce emissions.

The article also stresses the need for more transparency from airlines and calls for regulatory measures to curb greenwashing practices, such as imposing fines and restricting the advertising of fossil fuels. It underscores that greenwashing diverts attention from more impactful actions that individuals and policymakers could take to reduce emissions.

Link to YouTube recording:

https://www.youtube.com/watch?v=csNeHf7e7zE&t=13s

Link to original article (by BEUC):

https://www.beuc.eu/news/airlines-greenwashing-what-solutions