The article discusses the concept of "perceptionware," which refers to technologies that create the illusion of progress, rather than delivering real results. These technologies are often used to placate the public and avoid stricter regulations on harmful industries. One example is carbon capture and storage (CCS), which has failed to significantly reduce emissions over the past 20 years, yet continues to receive billions in government subsidies, benefiting the oil industry through enhanced oil recovery.

The article also critiques other failed "green" technologies promoted by industries, such as making oil from algae and sustainable aviation fuels. These initiatives, heavily advertised but largely ineffective, serve to maintain the status quo and prevent meaningful regulatory changes. The UK government’s promises of sustainable aviation fuels, biofuels, and synthetic kerosene are presented as empty gestures, as they fail to address the larger environmental and social costs.

The core argument is that real solutions—such as carbon pricing, renewables mandates, and energy efficiency regulations—are avoided by governments because they create conflict with powerful industries. Instead, governments promote perceptionware, which gives the appearance of action without delivering substantial environmental benefits. The author calls for genuine policy shifts, noting that without decisive action, aviation pollution and other harmful industry practices will continue to escalate, leading to greater environmental and societal damage.

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https://www.theguardian.com/commentisfree/2024/sep/12/fossil-fuel-companies-environment-greenwashing